I'm a strategy and experience designer working at the intersection of business, technology, and human behavior. I'm drawn to ambiguous problems, where the challenge isn't just designing a better experience, but figuring out what should exist in the first place.

My work combines strategy, research, systems thinking, and design to uncover opportunities and turn complex problems into clear product directions. I've worked across enterprise strategy, AI, digital products, and operational transformation, partnering with business leaders, engineers, and users to move ideas from ambiguity to action.

I believe the best solutions come from understanding both the person using the system and the system they're operating within.